Our deepest, darkest secret.
By Alaina Shearer, President and Founder In Cement’s first few weeks and months, I would sign off on emails to colleagues with this phrase, “Big things… ” I knew Cement would be a success, just knew it...
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Columbus Digital Mixer: 5/19 – Meet Gen Z
Last month, true to our nature, we did something a bit rebellious. We decided to open our doors to competitors with the intent of sharing, collaborating and – in the spirit of our open source industry...
View ArticleHow to choose a Public Relations (PR) Firm
What is public relations? I often find public relations confused with marketing and advertising, which is totally expected given today’s digital marketing and communications world – where all practices...
View ArticleWeb Design is Web Development is Web Design
By: Scott Baker, Art Director If you are not a person that builds websites, or you don’t work on a team that includes designers and developers, you might assume that web design is simply the process...
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Columbus Digital Mixer: 6/16 – What defines a digital agency?
What is the future of the digital agency? Summer is upon us, and as the vacations roll in we have time to reflect on what has become of our industry. What does digital marketing mean today? And what...
View ArticleNew Group: Women in Digital
If building Cement was my first professional calling, I have found my second – inspiring, connecting and learning from other women in digital media and marketing. Last April after the success of our...
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Best Ad Agency in Columbus
Three weeks left. Two nominations. One chance to vote. Earlier this month, Columbus CEO Magazine released their annual online survey contest, “Best of Business”. The survey serves to call out the best...
View ArticleDay One
Coffee. That’s the first thing on my mind when I wake up. I wish I could lie to you and say that it is “what marketing adventure I’ll stumble upon,” or “how I’ll live out my branding dreams,” or “what...
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Interning at a Digital Marketing Agency
What’s it like to work at one of the top ad agencies in Ohio? No two digital ad agencies are alike. And Cement, is by far, one of the best places to really stretch your chops as a digital marketing...
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Columbus Digital Mixer: Hot Social Takeover
How does a brand rule the digital universe? Our speakers this month have found the key to digital brand building. At the center of both strategies – giving the audience what they want and what they...
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