Content marketing is turning the advertising and journalism industries upside down and Cement, true to its core, is striking by hiring today’s top content creators. Cement Marketing’s most recent hire of Columbus Alive Editor Justin McIntosh to fill the role of Content Director proves content marketing is more than just a fad, it’s a new industry’s awakening.
As a result, traditional media and traditional advertising agencies alike are vulnerable. Traditional media because they are losing valuable writers and failing to capitalize on their existing staff through digital marketing enhancements. Traditional advertising agencies are equally as vulnerable because they still aren’t moving quickly enough to adapt to the new world of digital branding.
Why hire a journalist for a position at an advertising agency?
Because Cement isn’t your grandfather’s ad agency. The company was founded by former journalist and digital marketing pioneer, Alaina Shearer, who is known for her innovation in content marketing. “We can’t win with copywriting alone. Real content wins, every time. And without real content creators– every agency is struggling to meet the demand,” says Shearer.
“I’m thrilled to be here,” McIntosh said. “Storytelling is storytelling, and I’m incredibly excited and intrigued to apply my journalism skills to creating engaging content for our clients.”
McIntosh is an award-winning journalist and comes to Cement after leading Columbus Alive, a weekly arts and entertainment paper, to best non-daily newspaper (news alternative) honors in Ohio. McIntosh previously won similar top honors for UWeekly, Ohio State’s unofficial student newspaper, and the Marietta Times, a daily newspaper in southeast Ohio. He’s also been honored for his investigative reporting, arts coverage, personality profiles and more.
Cement Marketing is Ohio’s leading digital-focused advertising agency, which excels in content marketing including SEO and social marketing.
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