Clik here to view.
Too little, too late? Or not.
How the fortunate digital “Haves” must prepare for the “Have Not” Awakening. It seems the digital content marketing world is filled with two groups: the Haves and the Have Nots. Those who have a strong...
View ArticleNow Hiring: Project Manager
Project Manager You are a people person, but you also crave productive environments and are driven by deadlines and that awesome feeling when you meet them. You hold yourself accountable and the people...
View ArticleNow Hiring: Sr. Account Manager
Sr. Account Manager Cement Marketing’s Sr. Account Manager is the all important liaison between the client and our creative, strategic, design and development teams. You are the gatekeeper for you...
View ArticleHow to manage your advertising agency.
Your ad agency to client relationship is critical to marketing success. Your relationship with your advertising agency is as valuable as the financial investment you’re making in their services. In...
View ArticleClik here to view.
Meet: Cement’s New VP, Accounts and Strategy
He’s got the personality and the chops to back it up. Better late then never in introducing Cement Marketing’s new Vice President of Accounts and Strategy – Seth Gray who joined Cement in August of...
View ArticleClik here to view.
Columbus’ Top Advertising Agencies in 2015
Cement Marketing made Columbus Business First’s Top Advertising Agency list again this year, moving up to #18 from #23 in 2014. Our revenues jumped 50% from 2014 to 2015 and we anticipate to climb much...
View Article2016 Marketing Checklist
By Alaina Shearer, President and Founder You make personal resolutions for yourself every year, but what about your business? Your resolution could be something that requires as little as 10 minutes...
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New Hire: Another Newspaper Man
We had so much fun the first time, we went ahead and did it again. Our hire last Fall of Justin McIntosh, the then Editor of Columbus Alive, turned out to be such a phenomenal fit that we set our...
View ArticleTraditional advertising agencies vs. digital marketing agencies
What’s the difference between a digital marketing agency and a traditional advertising agency? A lot. However, many traditional advertising agencies claim to offer a full suite of digital services,...
View ArticleOur deepest, darkest secret.
By Alaina Shearer, President and Founder In Cement’s first few weeks and months, I would sign off on emails to colleagues with this phrase, “Big things… ” I knew Cement would be a success, just knew it...
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Columbus Digital Mixer: 5/19 – Meet Gen Z
Last month, true to our nature, we did something a bit rebellious. We decided to open our doors to competitors with the intent of sharing, collaborating and – in the spirit of our open source industry...
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Social Win: Definitely go chase a waterfall
If Facebook had existed in 1994, TLC might have changed its tune. Turns out waterfalls are totally worth chasing. Almost any picture of a waterfall that gets posted to the Hocking Hills Tourism...
View ArticleFive Bad Habits Every Marketer Should Break
Over the years I have been privy to hundreds of marketing strategies by corporations, boards or organizations. The experience has been equally as daunting and confounding as it has been exciting and...
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SEO: Too little, too late? Or not.
How the fortunate digital “Haves” must prepare for the “Have Not” Awakening. It seems the digital content marketing world is filled with two groups: the Haves and the Have Nots. Those who have a strong...
View ArticleHow to manage your advertising agency.
Your ad agency to client relationship is critical to marketing success. Your relationship with your advertising agency is as valuable as the financial investment you’re making in their services. In...
View ArticleClik here to view.
Meet: Cement’s New VP, Accounts and Strategy
He’s got the personality and the chops to back it up. Better late then never in introducing Cement Marketing’s new Vice President of Accounts and Strategy – Seth Gray who joined Cement in August of...
View ArticleClik here to view.
Columbus’ Top Advertising Agencies in 2015
Cement Marketing made Columbus Business First’s Top Advertising Agency list again this year, moving up to #18 from #23 in 2014. Our revenues jumped 50% from 2014 to 2015 and we anticipate to climb much...
View Article2016 Marketing Checklist
By Alaina Shearer, President and Founder You make personal resolutions for yourself every year, but what about your business? Your resolution could be something that requires as little as 10 minutes...
View ArticleTraditional advertising agencies vs. digital marketing agencies
What’s the difference between a digital marketing agency and a traditional advertising agency? A lot. However, many traditional advertising agencies claim to offer a full suite of digital services,...
View ArticleClik here to view.
Social Win: Definitely go chase a waterfall
If Facebook had existed in 1994, TLC might have changed its tune. Turns out waterfalls are totally worth chasing. Almost any picture of a waterfall that gets posted to the Hocking Hills Tourism...
View Article